Introduction to Marketing Industry
Ad Age: Your daily-must read covering the rapid changes taking place in media, retail, food and beverage, sports marketing, travel and more.
American Advertising Federation: Resources to help professionals build connections, advance your career, and celebrate the ever-changing field of advertising.
American Marketing Association: Contains resources that will help boost your knowledge and advance your career. Plus, you can connect with marketers in your area through one of our more than 70 local professional chapters across North America.
Marketing Brew: Subscribe to receive a daily newsletter directly to your inbox that contains the latest news and trends in the marketing field.
Path to Purchase Institute: This resource provides the tools, the knowledge and the community necessary to integrate and execute against today’s shopper marketing demands.
Retail Brew: Subscribe to receive a daily newsletter directly to your inbox that contains the latest news and trends in the retail industry.
In addition to the resources listed above, don’t forget to tap into OlinConnect’s Research Tools to find out which firms have hired our students in recent years. Stay up-to-date with real-time recruiting information updates by checking our CPG, Retail & Marketing channel on Microsoft Teams.
Industry Guides: Advertising & CPG
Learn about the skills required to be successful, the recruiting timeline, and career progression.
Alumni Podcasts
Want to hear more about the industry from industry experts? Check out our Making Alumni podcast series. You can listen on the go!
Check out samples of marketing themed resumes, organized by academic year.
Relevant WashU Clubs & Resources
Washington University Marketing Association: WUMA’s mission is to help students obtain resources and develop skills related to marketing that will prepare members to become leaders in their future careers. Our three main pillars are providing members with education, networking, and hands-on experience.